Real-Time Report Cards For Your Online Business

Remember when you were at school, at the end of every term you'd get your dreaded report card, take it home to your parents and they'd discipline you to improve your grades. As we grew up we learnt to appreciate report cards and use the feedback to improve ourselves. This thinking applies to your business as well, successful business owners intuitively know that it's important to constantly measure and improve your performance.

The Top 3 Most Underrated Web Statistics

Let's imagine you're looking at your website's report card. It's easy to understand what visitors are, what your online sales figures mean and so on. But most business owners don't know that there are three not-so-obvious analytics that you should really be paying attention to.

1. New and Returning Visits. This comparision shows you something very important about your website - do people come back after they leave for the first time? You should be working to improve this ratio. The fact is that the more times someone returns to your website, the higher the chance they will buy. There is a high correlation between people who return to your site and people who actually pay for your product or services.
2. Top 5 Web Pages. Generally speaking, a list of your top 5 web pages will tell you the most likely path of users through your site. #1 is where they start. Those that click through will go to #2, and so on. Use this information to make sure that the most important information is on the right pages, and to make sure your customers are going in the right direction.
3. Top Search Phrases. How are people finding your site through search engines? This metric tells you exactly what brings people to your site. Use this information to optimize your site around those keywords to increase your traffic. Alternatively, you can use this to tell you which important keywords are under-used, and increase their usage.

A Centralised Reporting and Analytics Console...

Google Analytics has a completely centralized reporting console for your Online Business. From the one screen, you can analyze your online shop performance, your website, your web forms and your website's visitors.

With a wide range of reports at your fingertips in one central place, you've got the metrics you need so that you can understand your online business better than ever before.

Get in contact with us and we will guide you through implementing Google Analytics for your website